Search Engine Optimization, plays an important role in advertising a website. This is how publishers get a higher listing in the search results, when keywords that are relevant to your website are searched for. The more optimized your site is, the higher it will be in the search engine results and the more traffic your site will get. Therefore there are deferent aspect that should be considered to rank high for a search term.
- Number of Backlinks.
A backlink is simply a link that comes into your site from another site, which has two types one way backlinks which the one search engine like’s, and two way backlinks. A one way backlink is a link that only goes into the publisher website. A two way backlink is link exchanging where website link to publisher website and publisher website link to them.
Backlinks are one of the large factors which determine the website to get high SEO. Therefore, if a website has a lot of backlinks then search engines put a larger value on that site since a lot of other sites are linking to it.
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